I'm Not a Bitch, I'm a Business

I love training. I literally get excited when my alarm clock goes off at 5:50 am because I can't wait to get to Bod Squad and train everyone. I feel absolutely blessed to do what I love everyday.

{How I feel on the way to Bod Squad}

However, the one thing they don't teach you in Kinesiology is how to run a business. I could have never anticipated the amount of stresses and daily challenges that doing what you love does to you. I can now see why more people don't do it!
If you told me this time last year that every single day I would be dealing with people trying to back out of payments, late cheques, and policy shifters I wouldn't believe you. But that's my reality as a one-woman-show business. Every single day.

I've had to harden my business core a lot in the last year. If you're thinking of running your own business one day I really encourage you to do the same from the get go. It's much more difficult to establish a firm shell once you've been soft once (or in my unfortunate case many times). No more!

Here are my rules of thumb that I wish I started off with:

1. Contract. Have a policy established right from the get go. Read it over with people and stick by it. Sign it and give them a copy. People will think you're a bitch bringing out the contract again but sometimes it's necessary.

2. Don't get emotional. It's not your problem, it's theirs.

3. Fire your bad clients. Ok this one was sooo strange to me at first. My client/mentor Jim Beqaj suggested I do this and I thought he was nuts, what do you mean, I can't fire people? But now that I have I'm SO glad I've fired bad clients. It's nothing personal, you just don't click in business. If someone routinely screws you over get rid of them. Keeping them will only be draining to you and it will make you a miserable business person. There is a big difference between liking someone as a client and liking them as a person. When you fire your bad clients you will find more time for the great ones.

4. Don't fall into the "just one time" trap. It will not be one time. It will be ten.

5. Tell people, "I'm not a bitch, this is a business". It's hard for most people to see where your costs are because they've never run a business but the truth is there is a lot of money that goes into operations: when was the last time you paid insurance for your company? Or paid permits? Or paid for printers, equipment, etc. It costs a lot more than you might think. You can't work for free as much as you might like to. That's the real trouble with doing what you love. You feel like you would do it for free. But take it from me and don't!

6. Don't let people walk all over you. They will. It's a sad truth but really it's important to stand your ground and be your business, not a bitch.

I hope I can keep this business savviness up because I do love training but boy the business part is tough! It's the best and most challenging undertaking I've ever had. I would be lying if I said there weren't days when I'd had enough of the brutal business stuff but it's the passion factor that keeps me hanging in! I have so much more respect for business people now and I give anyone huge kudos for going out on a limb and doing what they love. I'm proof it is possible but it's a lot of work!