Sex, again?

Sex sells, especially in the fitness industry. But at what point is enough, enough?

As you know I love the Equinox Q blog. They just came out with this video.

As much as I love some of the exercises I just don't love the message: woman half naked eating while man works out? I mean, is this Mad Men?

Maybe I'm just being overly sensitive here but I think sexy is fair if both sexes are portrayed as strong. She shouldn't have to tip toe around his workout – get in there! This video would be great if the woman started doing some of the workouts too. I kept waiting for that!

What do you guys think? Are you sick of over sexualization of fitness or should we keep laying it on?